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The platform is rolling out a updated setting that allows them to lessen the amount of artificial intelligence-produced videos appearing in their feeds. This move comes as the platform announced that it currently hosts over 1 bn AI-generated clips.

Pilot Phase and Launch

The update is undergoing trials over the coming weeks before a global release. This development aligns with a surge in AI-generated material, fueled by new content generation software.

AI Content on Other Platforms

Studies have shown that almost a tenth of the fastest-growing content creators on a competing service primarily display clips produced artificially. A considerable share of this content is classified as “AI slop”, a term for poor-quality, mass-produced content that is typically absurd or bizarre.

“We know from our community that a lot of users like content made with AI tools, including digital art to science explainers, and we want to provide users the power to see more or less of that, according to their own choices,” said a company executive.

Scale of AI Content

The platform shared that there are now over a billion videos on its network tagged as artificially created. Collectively, in excess of 100 mn media items are added to the platform every day, making AI-generated material a limited portion of its total content library.

Customizing Your Feed

Users will be in a position to limit or boost the amount of AI content they see by opening the topic control setting in the platform and selecting AI-made media. Other topics that can already be adjusted under the setting encompass politics, fashion, beauty, and choreography.

Content Labeling and Policies

TikTok’s policies mandate creators to identify lifelike AI-generated content, and it forbids dangerous deepfakes of public figures or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be removed under its terms of service.

Additionally, the service will from now on add an “AI-made” label to content made using its proprietary AI systems, or detected by an collaborative effort for recognizing artificial media. This step is aimed to stop users from seeking to circumvent the labeling process.

Educational Initiatives

The platform is also launching a $2 million awareness program for professionals and organizations to create educational content about responsible artificial intelligence. This project will support educational bodies dedicated to educating programming and robotics.

Content Safety Approach

The video-sharing app has supported its safety measures, during debate over plans to make redundant a large number of safety staff in the United Kingdom. The company is set to eliminate 439 jobs in its trust and safety team in the UK capital, with worker representatives and internet security professionals raising concerns that humans are being replaced by AI moderation.

A trust and safety lead stated that staff-based oversight would remain essential, but automated tools can protect employees by filtering out the most harmful content prior to it gets reviewed by people. TikTok stated a significant reduction in disturbing and violent content reviewed by human moderators over the previous year due to the use of its machine learning processes.

“We think that it’s essential to integrate people and machines to ensure user safety,” she said. “We’ll have humans as part of that process, but we also think it’s very important to limit contact with harmful content as rapidly, which is why a lot of the machine support is proving valuable process content quickly.”